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Research is all about providing
you with information you can use. At Adirondack, we
believe that research is an important tool in decision-making. Having the
information on what your customers or members want and like or dislike can
save you time and money.
Adirondack Communications call help you with a variety of
research needs by:
Using the Right
Methods
There are many ways to
collect the information you need. At Adirondack, we have expertise and
experience in a wide range of data collection methods such as focus groups,
mail surveys, telephone surveys, in-person surveys and Internet surveys. We
will work with you to determine the best methods with your goals and
budget. Adirondack has the methodological expertise to ensure that all data
collections will provide you with the most accurate data possible.
Asking the Right
Questions
Developing new questions
is often more difficult than most people anticipate. Those immersed in a
topic are surprised how little respondents know or care about the topic and
often assume knowledge that respondents may not have. Respondents may not
be able to answer questions that include jargon. Questions need to be
developed so respondents can answer the question and provide useful data
for the organization. Adirondack acts as an interpreter between you and
your respondents, ensuring you get the information you need.
Understanding the
Results
After collecting the
data, Adirondack works with you to interpret what it means. Adirondack has
the statistical background and tools to not only tell you what the data
shows but why. And most importantly, what it means for organization.
Adirondack offers a number of different types of research.
Adirondack prepared a white paper for its association clients on
“Things to
Think About When Doing a Survey”
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Philosophy
Communications and Marketing
Research
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